Blog post: Reclame vereeuwigd op glas

Jeroen Splinter, intern at A Million Pictures, wrote a piece about his discoveries when working with the lantern slide collections held at the film related collections at EYE Filminstitute, The Netherlands. Jeroen Splinter digitised advertising lantern slides that were shown in cinemas before the film screening started. Often, these slides advertised local bars and restaurants. Splinter found that these venues were located near the cinemas and thus indicate that watching a film was part of the broader leisure practice of “a night out”,  being thus a valuable source for research into historical practices of movie going. Read the entire blog post on the website of EYE Filminstitute (in Dutch).

Image: Lantern Slide of van Santen’s restaurant / bar. The text translates: ‘After the screening… for a really fantastic croquet van Santen’s Automatiek opposite of this theatre, Lorentzplein 33’. Collection EYE Film Institute.